Pitching to Tim Cook

A pitch so good it got the attention of the biggest company in the world.

in 2018, PSD1 hit the market and I had a big idea, for a big project. Apple was the biggest company in the world at this point so felt natural to give them my pitch.

Having found Tim Cook's personal E-mail address, I had one chance.

He liked my pitch so much, He passed me to Jennifer Bailey, Head of ApplePay Global and Duncan Olby, Head of ApplePay International.

After many discussions with Apple to deploy a great product, the timing wasn't right for this particular tech and too in it's infancy for global adoption.

Moving to 2020 and Covid-19, consumer behavior and PSD2 was in full effect bringing back forward an opportunity to revive.

Watch this space for the 2021 reveal!